Sony C-Series:
microsite/flash
Sony C-Series
Following the launch of a new series of projectors Sony required a website/microsite that would engage visitors, provide them with an overview of each projector and encourage them to visit the main Sony website to find out further information.
The creative lead was taken from the print campaign based around the concept of "The Winning Team".
The final site was built in flash, beginning with a slick animated sequence introducing "The Winning Team", from there users interact with the projectors to find out more details.
The use of flash facilitated the creation of not only something that looks good and flows well, but also presents the information in a clear concise fashion.
Launch Website
